Deliverables:
To elevate Niarra’s presence on social media, our focus was twofold: amplifying paid advertising on Meta platforms and crafting a stronger connection with ultra-high-net-worth individuals (UHNWIs).
The goal was to grow brand awareness and establish Niarra as a leader in sustainable luxury travel, using imaginative, compelling content to drive engagement across both paid and organic channels.
Alongside this, we aimed to highlight the brand’s unique ethos of purposeful travel, inspiring audiences through impactful storytelling and captivating visuals.
We delivered a comprehensive 360° social media strategy, encompassing both paid and organic growth. This included precise paid media planning and execution, creative asset design, robust reporting and analytics, and meticulous performance tracking.
Our team also took charge of full-scale video editing and production, ensuring all content reflected Niarra’s luxury ethos while engaging target audiences. This end-to-end approach allowed for a seamless execution of high-impact campaigns tailored for the travel and tourism sector.
Our approach focused on identifying and reaching travellers who prioritise purposeful journeys, seeking meaningful connections with the communities and landscapes they visit. To achieve this, we crafted a sophisticated targeting strategy designed to engage UHNWI audiences in key markets like the USA, combining this with content that resonated emotionally and visually. Through carefully tailored messaging and stunning visuals, we ensured Niarra’s values of sustainability and luxury were front and centre, sparking genuine interest and driving action.
Our efforts significantly boosted Niarra’s presence in the luxury travel market. We increased their Share of Voice within the competitive set from 6% to an impressive 24%, while Brand Recognition soared from 4% to 22%.
Over 40 million people were exposed to Niarra’s story through paid campaigns, and organic content saw tremendous success, with Instagram Reels achieving over 1.1 million unique plays.
This campaign not only elevated Niarra’s digital footprint but also solidified its standing as a leader in sustainable luxury travel marketing.
