Deliverables:
To mark their shift from fine dining to a brasserie model, the brand required a fresh positioning strategy to reflect its evolution while retaining its sophistication that encapsulated an accessible yet upscale experience.
They sought a contemporary brand identity, complete with a fresh colour palette, logos, and visual direction, as well as cohesive interior design. We were tasked with aligning all touchpoints, from menus to the website, with the brand’s refined yet welcoming approach.
Through an integrated brand redesign, mr.h reshaped the look and feel, bringing Huckleberry’s vision of an inviting yet refined brasserie to life.
Working closely with Huckleberry’s interior designer, we developed a visual language that conveyed warmth and elegance, choosing a colour palette and typography that echoed the brasserie’s high-end allure. The result was a contemporary logo, cohesive imagery, and a thoughtfully designed menu set that enhanced the dining experience. We also designed a streamlined website to reflect this new identity, ensuring a seamless transition across digital and physical spaces.
Huckleberry brasserie now embodies the perfect blend of sophistication and warmth. The repositioned brand, supported by a distinctive aesthetic and digital presence, has redefined its appeal to a broader, yet discerning audience. The new identity has been met with positive feedback from both patrons and the Huckleberry team, underscoring the success of our strategic and creative direction in realising a brand transformation that truly resonates.
