Deliverables:
Following the rebrand of the Rosedon Hotel, we were tasked with creating a concept, name, and full brand identity for a new pizza restaurant to be set in the hotel’s tropical gardens. The brand needed to have its own distinct personality while blending with the newly introduced mid-century style of the hotel.
Inspired by Clarabell, a lady who worked in the Rosedon kitchen in the 1950s, we developed a name and identity that would embody warmth, nostalgia, and playfulness. Our goal was to create an inviting dining experience that would resonate with guests while honouring the hotel’s history.
Clarabell’s emerged as a vibrant yet relaxed pizza restaurant brand, reflecting the charming personality of its namesake. Working closely with the interior designer, we crafted a visual identity featuring soft colours and playful design elements that feel both fresh and timeless, aligning perfectly with the Rosedon’s new mid-century aesthetic.
The scope of work extended beyond the restaurant’s visual identity to encompass every brand touchpoint. We rolled out this playful style across pizza box designs, coasters, napkins, and menus, ensuring that every detail reflected the same warmth and creativity. In addition, we developed a bespoke set of cocktail illustrations for the drinks menu, enhancing the overall dining experience and adding a unique artistic flair to the brand.
From its visual identity to the details in its packaging and presentation, Clarabell’s stands out as a delightful and cohesive addition to the Rosedon Hotel, offering guests a unique fusion of history, style, and culinary indulgence.
