What we do at mr.h is a strange kind of alchemy. It mixes the random process of surfacing creative ideas that have the power to hold an audience spellbound for a few vital moments, and a machine led world of algorithms that produces a much more measurable kind of witchcraft. Fundamentally they are diametrically opposed philosophies and it requires a certain amount of mental gymnastics to support both approaches, but we are ardent believers in harnessing the potency of both.
Does anyone still believe that advertising is
glamorous? Even though we work with some highly
desirable brands and awe-inspiring destinations most
of us are glued to a screen most of the time. When we
do get out, to studio or on location it usually means
long days, tight schedules, and pressure to “get the
shot” whilst the light or the weather holds. The adage
about 10% inspiration, 90% perspiration isn’t far from
the truth.
In addition to the skills of our core team mr.h our ‘black book’ contains 30 years of industry connections and includes some of the best media agencies in the UK and Europe, filmmakers, photographers, qualitative and quantitative researchers and specialised PR agencies.
As a long-standing member of the Chartered Institute of Practitioner’s in Advertising (IPA) we benefit from expert advice on matters concerning the advertising codes and intellectual property, plus all the extra resource of the IPA Insight Team and everything they know about brands, markets, trends and consumers.
If your brand sits within the worlds of travel or luxury, or has a strong lifestyle positioning we’d be delighted to hear from you. Hit the button below or give us a call. All enquiries are welcome and we’ll tell you honestly if we think that we can make a difference to your business.