We evolved a completely new brand model that incorporates a carefully observed brand truth and recognises that as well as seeking experiences that are unique and authentic audiences also want travel occasions to contribute positively to their own sense of wellbeing.
Seren, which means ‘star’ in Welsh, is the name behind a growing portfolio of distinctive and highly successful enterprises in luxury hospitality.
In addition to the creation and launch of the brand and the production of ”native’ ads mr.h was responsible for content generation and the management of a supporting eCRM programme. Cayman Luxe now lives on as a sub-brand within a new global Cayman Islands website.
