Deliverables:
Lightfoot’s highly cosmopolitan team enjoyed considerable success following the brand’s initial launch, but like many travel businesses was unable to maintain momentum or continue to invest in marketing support during the pandemic. In the aftermath they looked to mr.h to support a new set of ambitious business goals.
Our brief was to help inject new life and desirability into the brand by enhancing Lightfoot’s digital presence and generating more leads.
Lightfoot asked us to look at that brand in the round. This involved revisiting brand values, redesigning key brand assets such as web pages, email and social media templates and unifying all brand touch points.
Also, advising upon and then commissioning improved image content – stills and video – to better reflects the authenticity, sense of adventure and concept of new luxury that sits at the heart of the brand.
mr.h also advised the management team and cross a range of other marketing disciplines such as identifying areas for website improvement and improving Lightfoot’s visibility through optimised SERP rankings and re-setting the PPC campaign to re-establish presence in key markets and support a steady flow of leads.
